Good read
https://gazettelife.com/news/lanzarote-wants-to-attract-more-american-tourists/ At the presentation they highlighted the growth of international tourism, increase in average spending per traveller and the growing demand for new and different destinations.
“The U.S. market represents a great opportunity for Lanzarote. We are committed to sustainable and quality tourism, aligned with the identity of our island”, Betancort stated at the event.
Castelltort added, “We have to lose our fear of the U.S. It is vital to invest in positioning Lanzarote so that potential demand knows the island and its most valued attributes: good weather, a unique landscape and, above all, a high level of individual safety. In addition, the U.S. is a profitable market with great seasonal potential, which allows us to attract visitors throughout the year and diversify our tourism demand.”
A HIGHLY VALUED MARKET
“Lanzarote has the potential to become an attractive holiday destination for the population of the US east coast, especially if…